Helping the ocean is one of the biggest driving forces behind our brand and you will find recycled material made from plastic ocean trash throughout our sneakers which we achieve thanks to our unique collaboration with The SEAQUAL Initiative.
The SEAQUAL Initiative collects plastic ocean trash through a network of fisherman and NGO’s who retrieve the trash from sea, coastlines and estuary’s which is then separated by plastic type. After that the plastic trash is recycled into a special polyester material that we use in our sneakers and accessories which also has excellent performance properties as well as great visual appeal.
Our goal is to remove as much plastic from the oceans as possible so please look out for The SEAQUAL Initiative logo against our products and help us reach our goal.