Humans Are Vain is a brand born out of a desire to rebel against the fast fashion industry. Our co-founder Chris Margetts was once part of the fast-fashion cog in London until he became so frustrated by the direction the industry had taken that he decided to take his twenty years of experience, move to Sweden and started a brand doing things the way he believed they should be done and so in November 2019 Humans Are Vain was born.

Since then our brand has grown quickly and now our vegan sustainable products can be found in stores all over the world.