About us

Humans Are Vain is a distinguished Swedish premium brand that combines contemporary design with the latest innovations in vegan sustainable materials. Our focus is on sustainability, shown through our use of recycled and eco-friendly materials. Our collection includes items made from unique sources like apple leather and up-cycled plastic ocean waste.

At the core of our philosophy is the circular economy. We’ve meticulously crafted materials and products to ensure everything follows this principle. This means all our products are fully recyclable, promoting a cycle of sustainability. Even our footwear can be recycled into new soles, showcasing our commitment to the environment.

For more on our circular economy concept, visit our Recycle Project Page. This guide explains how our environmental responsibility shapes each product’s journey, from creation to recycling


Our manufacturing takes place in ethical factories in Portugal and Sweden. Our in-house quality control team closely monitors these facilities. We’re committed to our products, guaranteeing 100% vegan content through rigorous checks and certifications. We’re proud to be recognized by PETA, with their Vegan Approved logo on our products. Our dedication to production and values defines our brand, ensuring high ethical and quality standards.


Our aspiration is to forge the path towards the utmost sustainable production techniques. Presently, we stand as pioneers in spearheading advancements within the realm of vegan sustainable materials and innovative production methods. Our ongoing projects are a testament to this commitment, with several initiatives in progress. Of remarkable significance is our transformative partnership with Stockholm University, an endeavour that propels us into uncharted territory. Collaboratively, we’re embarking on groundbreaking research to harness the potential of discarded garments and textile waste, utilising them for the purpose of 3D printing footwear and accessories. This venture serves as a testament to our relentless pursuit of innovation. In the imminent future, we’re excited to share a series of updates on the progress of this initiative. Our collective efforts are propelling us toward the ambitious goal of introducing a market-ready 3D printed product by the year 2024. This achievement will mark a resounding stride forward in our relentless pursuit of sustainability.
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Humans Are Vain was born from a rebellion against fast fashion norms. Co-founder Chris Margetts, disillusioned with the industry, used his experience to start a brand aligned with his values. Since our launch in November 2019, we’ve grown, spreading our vegan sustainable products globally. Our journey is a testament to the power of a single vision to transform an industry.

Our Mission